Info on metrics used by to measure usage: MAUs, testimonial submissions and properties (domains).

Usage in is measured by the following metrics:

Visitors (MAUs)

A visitor is classed as a monthly active user across all properties. It does not take into account page views.

Testimonial/review submissions

New testimonials across all properties. Includes EndoForm submissions and imports from other platforms.


A property is a unique domain on which the embed code is installed and for which testimonials are collected.